About Us - Strategy - www.ussteel.com
We’re building a more balanced and sustainable U. S. Steel, bringing the best of integrated and mini-mill capabilities to our customers.
A powerful partner, offering customers an unbeatable mix of world-class integrated and mini-mill facilities and talent. A lean, agile competitor that responds quickly to customer need with innovative solutions. A greener steel provider, with customer and sustainability objectives tightly interwoven. A reinvigorated commercial organization that centers U. S. Steel’s people, products and processes on supporting customer success.
With our Best of BothSM strategy, this is the U. S. Steel that’s emerging.
OUR STRATEGY SUPPORTS CUSTOMERS WITH:
Creating an environment of innovation and creativity, filling it with talented people and then empowering them to do what they do best.
Collaborative teams who understand our customers’ objectives and become an indispensable extension of their capabilities.
Continuously reimagining what steel can be and creating transformative solutions that help customers create new products for the next generation.
Offering the Best of BothSM integrated and mini-mill technology to deliver what our customers need, when and where they need it.
STRATEGIC BEST OF BOTHSM PROJECTS:
We are investing in our most capable hot strip mill to expand its steelmaking boundaries, particularly with heavy gauge products and advanced high strength steel substrate, key strategic markets in our Best of BothSM strategy.
We plan to expand our market leading position in electrical steels by investing in a new electrical steel line in Europe. This will provide the steels needed for the growing e-mobility market.
We are investing in first of its kind technology in the U.S. to give our customers unmatched product capabilities. From thick to thin, we will be able to offer customers grades of steel not currently available and add flexibility to our operating footprint unleashing each facility to do what they do best.
In the fourth quarter 2020, we delivered on our commitment to add sustainable steelmaking capability to our footprint through our new electric arc furnace at our Fairfield Tubular Operations. The investment will drive significant cost reductions while making us more agile and nimble to deliver the steel our customers require to meet their demanding needs. When you combine the EAF with our proprietary grades of premium connections, we are offering a unique value proposition to our customers.
Big River Steel
In January 2021, we completed the acquisition of the remaining stake in Big River Steel, the most technologically advanced, LEED-certified, flat-rolled mill in North America. Big River Steel is a technological leader, combining elements of the mini mill and integrated steel making process to achieve differentiated capabilities. Big River is also the only LEED certified steel producer globally and positions us to ultimately meet customers’ demand for green steels.
CRITICAL SUCCESS FACTORS
These three factors are critical to leveraging our Best of BothSM strategy for customer success:
- Winning in strategic markets. Focused on building our capabilities in the markets where U. S. Steel is strongest to help our customers compete and win.
- Moving down the cost curve. Managing our costs to be nimble and efficient, able to respond rapidly to help customers address challenges and opportunities.
- Move up the talent curve. Investing in top talent, bringing our best and brightest people to every customer need.