About Us - Strategy - www.ussteel.com
OUR BEST FOR ALL® STRATEGY
THE NEW U. S. STEEL
IS MOVING FORWARD.
We have built a stronger and more balanced U. S. Steel. With our Best for All® strategy, the future has never been brighter.
A powerful partner, offering customers an unbeatable mix of world-class integrated and mini mill facilities and talent. A lean, agile competitor that responds quickly to customer need with innovative solutions. A greener steel provider, with customer and sustainability objectives tightly interwoven. A reinvigorated commercial organization that centers U. S. Steel's people, products and processes on supporting customer success.
This is the new U. S. Steel that we’ve built over the past three years. With our Best for All® strategy, we are moving forward with confidence and excitement—our best days are ahead.
OUR STRATEGY SUPPORTS CUSTOMERS WITH:
Creating an environment of innovation and creativity, filling it with talented people and then empowering them to do what they do best.
Collaborative teams who understand our customers’ objectives and become an indispensable extension of their capabilities.
Continuously reimagining what steel can be and delivering transformative solutions that help customers create new products for the next generation.
Our transformational Best of Both® strategy, merging the best of integrated and mini mill technologies to lay the foundation for the transition to Best for All®.
EXECUTING OUR BEST FOR ALL® STRATEGY:
In March 2021, we launched verdeX® sustainable steels, which contain up to 90% recycled steel content and are manufactured with a carbon footprint 75% lower than comparable products made through traditional steelmaking methods. A mini mill-produced substrate finished with U. S. Steel's industry-leading finishing technologies, verdeX® steel is already available in a growing number of grades
In April of 2021, we announced our intention to achieve net-zero carbon emissions by 2050, building on our 2030 goal of reducing greenhouse gas emissions intensity by 20% on a 2018 baseline. This underscores our Best for All® commitment: to be part of the solution to the growing challenge of climate change.
Also in April, 2021, U. S. Steel became the first North American steel producer to join ResponsibleSteel,™ consistent with our actions and intent to deliver innovative solutions that benefit our customers and our planet. ResponsibleSteel™ is a global organization dedicated to advancing steel’s contribution to a sustainable future.
In June of 2021, we announced plans to invest to be a leader in non-grain oriented (NGO) electrical steel, a critical material in the production of electric vehicles (EVs). We’re adding a new NGO steel line to support our automotive customer investments and commitments to meet growing EV demand in the marketplace.
CRITICAL SUCCESS FACTORS
Best for All® seeks to accelerate progress across the three Best of Both® strategy critical success factors:
- Winning in strategic markets. Focused on building our capabilities in the markets where U. S. Steel is strongest to help our customers compete and win.
- Moving down the cost curve. Managing our costs to be nimble and efficient, able to respond rapidly to help customers address challenges and opportunities.
- Move up the talent curve. Investing in top talent, bringing our best and brightest people to every customer need.